Our project

Grupo DIA, as a business integrated in local communities and specifically the challenging social situation caused by the COVID-19 pandemic, has launched “DIAContribuye2020” a project that will work to mitigate the negative consequences of this crisis on the communities where DIA is present. This initiative is aligned to the Company’s group Social Strategy and Purpose across the four countries in which it operates: Spain, Portugal, Argentina and Brazil.

Our project

Collaboration and Support

Through this initiative, the Company underpins its role as a public service in relation to the supply of food, and being an active part of the solution to the problems facing society which stem from COVID-19.

Collaboration and Support

The initial budget is 1 million euros in order to actively provide support with food and safety in Spain, and to cover the most urgent needs throughout 2020.

Collaboration and Support Collaboration and Support

The focus is to support society at large, albeit with a special focus on the more vulnerable segments such as the elderly, children, youth and families with the greatest vulnerability and at risk of exclusion. “DIAContribuye2020” is an initiative that is carried out with the support of employees, franchisees and suppliers, and where everyone plays an important role.

Actions DIAContribuye2020

Collaboration and Support

The actions that have been carried out under the umbrella of DIAContribuye2020 are:

DIA franchises collect more than 134,000 kilos of food for donation to vulnerable groups DIA joins the campaign “We’re With You. Let’s end domestic violence together”, by the Ministry of Equality 5 million surgical masks arrive at DIA Group’s 4,100 stores DIA Group launches a free medical helpline for employees and franchisees DIA's franchisees support vulnerable groups and the Company doubles its donations DIA distributes 250,000 masks and 2,500 litres of gel to Spain’s autonomous regions DIA puts masks on sale at cost price DIA joins the “Operación Kilo” initiative by the Food Bank of Madrid DIA Group delivers 3,700 kilos of food to the Food Banks of Granada and Cordoba DIA's Group community support programme DIAContribuye2020 goes live DIA Group delivers 7,500 kilos of food to the Seville Food Bank DIA and Cáritas team up to distribute more than 16,000 chocolate treats for Easter DIA gives 9 million euro bonus to employees and framchissees for their dedicationin the covid 19 crisis DIA donates more than 200 kilos to the Aranda del Duero Food Bank
Ver más